The innovative and modern range will build on Slazenger’s brand values of delivering unrivalled performance on the field and will see Slazenger cricketers sporting a series of products, which for the first time in the industry now have an integral look in red, black, silver and white across all price ranges.
Slazenger has also streamlined the collection to offer retailers and consumers a more focused and precise system whilst still offering an extensive product range for cricketers of all levels and ages.
Slazenger has undergone a major international re-launch which has seen the brand put its full support behind the game on a national and international level, as well as increased investment with its continued sponsorship of the PCA (Professional Cricket Association).
The brand continues to explore major sponsorship opportunities and has invested heavily into “Team Slazenger” its stable of players, which include South African and World Number 1 Test Batsman Jacques Kallis; Ian Bell, England and Warwickshire middle order batsman, Paul Collingwood, England and Durham middle order batsman and England and Durham paceman, Liam Plunkett.